Green Claims: new measures against misleading practices

Dir. 2024/825/EU published in the Official Journal of the European Union on 6 March 2024, through the amendment of Dir. 2005/29/EC and 2011/83/EU introduces new provisions that concern the empowerment of consumers for the green transition, through the improvement of protection from unfair practices and information.

Each Member State of the European Union will have to adopt the necessary measures to transpose this Directive into its national law by 27 March 2026 and the provisions contained therein will apply from 27 September 2026.

The objectives of the Green Claims Directive

To contribute to the proper functioning of the internal market, based on a high level of consumer and environmental protection, and to make progress in the green transition, it is essential that consumers can make informed purchasing decisions, thus contributing to more sustainable consumption patterns.

To this end, economic operators have the duty to provide clear, relevant and reliable information.

Therefore, it has become necessary to introduce specific rules in European consumer protection legislation to combat unfair commercial practices that deceive consumers and prevent them from making sustainable con...